Needed to install distribute before starting the next django tutorial:

Microsoft Windows [Version 6.0.6002]
Copyright (c) 2006 Microsoft Corporation.  All rights reserved.

C:\Users\Chris>pip install distribute
Requirement already satisfied (use --upgrade to upgrade): distribute in c:\pytho
n27\lib\site-packages
Cleaning up...

The package 'distribute' allows one to easily download, build, install, upgrade, and uninstall Python packages.